The Chinese comprehensive national power becomes much stronger and the Chinese economy develops fast and stably. The “Beijing 2008 Olympic Games” and “Expo Shanghai 2010” will be held soon. Also more and more Chinese people would like to change their holiday life-stably from indoor to outdoor. All of those provide a best opportunity for the development of Chinese outdoor equipment market.

According to the related data, the Chinese outdoor equipment industry increase rate is over 50% per year, and the total sale amount arrives more one hundred billion. The yearly growth of the traveling demand will be over 8.5% in the future ten years. China will become the No. 4 travel exporting country in the world, and Shanghai will be a big proportion since Shanghai is the economic center of China. People in Shanghai are paying more and more attention to the outdoor life along with the tour resource further exploring and the traffic net continuously consummating. And it will accelerate the development of the Chinese and Shanghai outdoor equipments market, and it also will make Shanghai to be the best market for the world famous outdoor equipment manufacturers to explore.

Approved and supported by relative departments of Shanghai Municipal Government, the “2008 China (Shanghai) International Outdoor Equipment Exhibition” will be held in November 2008. It aims to accelerate the development of Chinese outdoor equipment industry, develop the population of the international outdoor equipments in Shanghai and China, and explore the Chinese outdoor equipment market.

We would like to make the “2008 China (Shanghai) International Outdoor Equipment Exhibition” as a wide and professional communication platform for all the manufacturers, distributors, raw material suppliers and buyers all over the world. And the exhibition will be the best way for you to enter the Shanghai and China outdoor equipment market.